Is Facebook Good for My Business?

With the rise of platforms like TikTok and Instagram, many ask: Is Facebook still good for my business? Despite the competition, Facebook remains a dominant force in digital marketing, especially for B2C (business-to-consumer) companies and local service providers.

The Power of Community

Facebook Groups have become one of the most effective ways to build a loyal community. Unlike a standard page, groups allow for high levels of engagement and two-way conversation. If your business thrives on customer feedback or community support, Facebook is an unbeatable tool.

Unrivalled Advertising Tools

Facebook’s Meta Ads Manager is the gold standard for targeted advertising. Because of the vast amount of data Facebook has on its users, you can target people based on their specific life events, like moving house, getting engaged, or starting a new job. This makes it an incredibly powerful tool for local businesses like cafes, real estate agents, or plumbers.

Boosting Your Local SEO

A well-maintained Facebook page can actually help your search engine rankings. When people search for your business name, your Facebook profile often appears on the first page of Google. Keeping your contact details, hours, and reviews updated on Facebook helps build trust before a customer even visits your site.