Common Email Marketing Terms and Acronyms Explained

Email marketing remains one of the most effective digital tools, but the jargon can sometimes feel overwhelming. Here’s a breakdown of common email terms and acronyms every marketer should know.

1. CTR (Click-Through Rate)

CTR measures how many people clicked on a link within your email compared to the number who received it. A higher CTR shows your content is engaging.

2. Open Rate

This percentage shows how many people opened your email. Subject lines and timing are key to improving this metric.

3. Bounce Rate

Bounces happen when an email can’t be delivered. A high bounce rate may mean your list needs cleaning or updating.

4. CTA (Call to Action)

The button or link that drives action, whether it’s “Shop Now” or “Learn More.” A strong CTA is essential for conversions.

5. Segmentation

Dividing your list into groups based on interests, demographics, or behaviour allows for personalised campaigns that perform better.

By understanding these key terms, you’ll be able to track performance, refine strategy, and maximise ROI from your email campaigns.